Whether or not you agree with mandatory labeling for foods containing
genetically modified or genetically engineered ingredients, the Vermont
law requiring this information on food sold in that state will go into
effect on the first of July. Some companies — including Mars, Campbell
Soup, and General Mills — have announced decisions to implement these
labels nationwide, while PepsiCo appears to be quietly putting labels on
its products.
And it’s not just Pepsi beverages. The company’s snack foods are also
getting the new labels, which, as you can see from the soda can
example, are not the invasive in-your-face bursts or banners that
opponents of the labels have made them out to be.
Not far from Consumer Reports HQ in New York, CU also found some
Lay’s potato chips — produced by the folks at PepsiCo subsidiary
Frito-Lay — with similar language placed in an unobtrusive (arguably
hard to find) spot on the back of the bag.
We’ve reached out to PepsiCo for comment and clarification on the
extent to which it intends to introduce these labels, but have not yet
heard back.
However, a Frito-Lay customer service rep did tell Consumers Union
that the company does plan to label products on a nationwide basis, and
that the “Partial” terminology can be used on any product that uses less
than 75% of ingredients from GMO sources.
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